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          "text": "Brown-Forman posted tepid results for the first half of the fiscal year. Net sales dipped 5% to $2B while operating income dropped 7% to $622M. Whiskey sales were largely flat and their tequila portfolio took a beating (sales of El Jimador dropped by 16% while Herradura decreased by 13%). Brown-Forman attributed the 5% net sales drop to selling Finlandia Vodka and Sonoma-Cutrer Vineyards.",
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          "text": "If all goes to plan, Austrian billionaire Reinold Geiger is taking L'Occitane Group private. Geiger, who already owns more than 70% of the global beauty firm, submitted a €1.7B bid to buy the remainder of the company and delist from the Hong Kong Stock Exchange. L'Occitane Group owns a number of beauty brands like Sol de Janeiro, ELEMIS, L'Occitane en Provence, and others. H1 2024 sales jumped 18.5% to $1.17B.",
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          "text": "MOMMENPOP, a Napa-based purveyor of citrus aperitifs, raised $500K in equity funding from undisclosed investors. Winemaker Samantha Sheehan launched the brand in 2017. SEC",
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          "text": "Redfoo of LMFAO fame (you might remember this song) invested in MaKa, a ready-to-drink wheatgrass brand. Redfoo will also become a Creative Ambassador.",
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          "text": "PRIME Energy launched at over 2,000 GNC stores."
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          "text": "UK skincare brand Facetheory will launch exclusively at Sephora Asia."
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          "text": "WunderEggs is now available nationwide at Whole Foods."
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          "text": "The best selling sports drink brands in the U.S. over the past 52 weeks. Fascinating data. Gatorade remains the market leader by a massive margin, but PRIME will likely surpass both BodyArmor and Powerade in annual revenue by the end of 2024.",
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          "text": "According to an SEC filing, LA-based fragrance brand DedCool raised nearly $7.5M in equity funding. Ken Suslow is listed on the Form D so we can assume that Sandbridge Capital led the round. In 2023, Sandbridge led a Series A investment in Henry Rose, the fragrance brand that Michelle Pfeiffer launched in 2019.",
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          "text": "Conagra Brands reported mixed results in Q3 due to snackers switching to private label brands and supply chain disruptions impacting its ability to meet demand for frozen meals. Q3 net sales dipped over 6% to $2.84B while overall volumes declined 3.1%.",
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          "text": "The parent company of From the Ground Up has acquired PopChips, the better-for-you snack brand founded by Keith Belling in 2007 and sold to VMG Partners in 2019. No details on the transaction but I have a sneaking suspicion it wasn't a major win for the seller. Obviously could be wrong.",
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          "text": "Kenyan skincare brand Uncover raised $1m in seed funding. Investors include FirstCheck Africa, Samata Capital, Future Africa, and IgniteXL.",
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          "text": "Swiss private equity firm Partners Group will increase its stake in luxury watch brand Breitling AG from 23% to around 50%, valuing the company at $4.5B. CVC Capital Partners purchased a majority stake in Breitling in 2017 at a valuation around $850m. An excellent outcome for CVC who will remain a minority shareholder (20%).",
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          "text": "Sula Vineyards, India's largest winemaker, will go public on Monday. The company was founded by Rajeev Samant, a Stanford alum now responsible for creating India's domestic wine industry. Verlinvest has been on the cap table since 2010 and will sell a portion of their shares on Monday.",
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          "text": "Casa Azul Tequila Soda is now available at Ralphs in CA, Spec's in TX, and ABC Fine Wine & Spirits in FL."
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          "text": "Premium canned wine brand Archer Roose is now available at Target."
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          "text": "Hecho Tequila Soda will be available on GoPuff."
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          "text": "Tyson Foods named Melanie Boulden as Chief Growth Officer.",
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          "text": "Carbone Fine Foods appointed Tracy Garbowski as EVP of Marketing.",
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          "text": "Chilean food & beverage firm Nutrisco has acquired LiveMore Superfoods, a seller of organic, pre-made smoothie cups. LiveMore Superfoods was founded in 2010 and is based in Newport Beach, CA. In addition to their DTC business, LiveMore retails at Costco, CVS, H-E-B, Raley's, and Target.",
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          "text": "Boulder-based Seaweed Bath Co. has acquired two beauty brands — Andalou Naturals and Mineral Fusion — from bankrupt Australian beauty conglomerate BWX. The combined revenue for all three brands is expected to be around $50M.",
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          "text": "O'Neill Vintners & Distillers has acquired Substance Wines, an acclaimed and top-selling wine brand from Washington State. Substance was introduced by Charles Smith in 2015.",
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          "text": "Fat Ice, an Austin-based purveyor of premium ice cubes for cocktails, raised just over $7M in equity funding from undisclosed investors. I spotted their branded cooler at Spec's a few weeks back. Interesting brand and product.",
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          "text": "Supermodel Natalia Vodianova has become an investor in Niance, a Zurich-based luxury skincare and supplements brand. Vodianova and her husband, Antoine Arnault, are also investors in Augustinus Bader.",
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          "text": "Tennis star Naomi Osaka invested in premium coconut water brand ZICO. ZICO Coconut Water was founded by Mark Rampolla who, along with a group of original investors including Jesse Itzler, reacquired the brand from The Coca-Cola Company in 2021. Osaka will also act as a brand ambassador.",
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          "text": "BoldHue, a hardware startup that sells a \"Keurig for Makeup\" device, secured $3.4M in seed funding. The round was led by Lucas Venture Group with additional participation from Capital Eleven, Backstage Capital, Tacoma Ventures, Mark Cuban, and Kevin Huvane.",
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          "text": "Sazerac Company, the New Orleans-based spirits giant, just expanded its vodka portfolio with the acquisition of Western Son Vodka. Founded in 2011 and now based in Pilot Point, Texas, Western Son produces 11 different vodka products at its North Texas distillery. With Sazerac and Tito's both making big acquisitions in the past week, perhaps spirits M&A is back.",
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          "text": "Coty enlisted Citi for a comprehensive strategic review of its consumer beauty business. The review could result in the sale of Coty's mass color cosmetics unit which is home to brands like CoverGirl, Rimmel, Sally Hansen, and Max Factor. Additionally, Coty could sell or spin-off a Brazilian beauty unit that does close to $400M in annual revenue. Moving forward, Coty wishes to prioritize prestige beauty and fragrance.",
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          "text": "UK-based beverage brand PerfectTed closed a 7-figure funding round at a valuation around £140M. The round was led by Felix Capital. PerfectTed launched in 2021 and sells a variety of matcha products, including RTD beverages, flavored powders, and Nespresso pods. The company is regarded as one of the fastest-growing consumer brands in the UK.",
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          "text": "The non-alc beer category is expected to double to $2B over the next five year.",
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      "header": "Edrington Divests Two Brands 🥃",
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      "free_text_excerpt": "Five words I didn't expect to utter anytime soon were \"another week, another Scotch deal.\" Thanks to a few divestments, however, we get Scotch whisky deals in back-to-back weeks. Yesterday, Edrington announced its intent to sell two blended Scotch whisky brands — The Famous Grouse and Naked Malt — to William Grant & Sons for an undisclosed sum. Edrington is divesting the blended brands in order to focus on its ultra-premium, single malt offerings, namely The Macallan, The Glenrothes, and Highland Park. Edrington also owns a fast-growing brand in the gin category, No. 3 London Dry Gin, and in the American whiskey category, Wyoming Whiskey. Edrington's transaction comes on the heels of Campari Group shelling out nearly $100M to buy a minority stake in Capevin Holdings, the owner of a number of Scotch whisky brands like Bunnahabhain, Deanston, Tobermory, and Ledaig. As we mentioned last week, Scotch isn't the hottest category right now. Scotch exports fell by 18% in the first half of 2024, and the major spirits firms have largely ignored the category in order to focus on gin, rum, agave spirits, and American whiskey. All of these categories are cyclical, though, and I'm certain that Scotch will experience a resurgence."
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          "text": "Private equity firm TSG Consumer Partners acquired Radiance Holdings, an owner and franchiser of beauty & wellness service providers like Sola Salons and Woodhouse Spas. Radiance also owns BeautyHive, an online distributor of professional beauty products.",
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          "text": "Consumer private equity giant L Catterton invested in BloomChic, a digitally native apparel brand for women wearing sizes 10-30. The company was founded in 2021 by Bill Hu and is headquartered in Hong Kong. Catterton and BloomChic believe plus-size customers in Western markets are underserved.",
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          "text": "Indian fast fashion startup Virgio raised $37m at a post-money valuation of $161m. Prosus Ventures, Alpha Wave, and Accel co-led the Series A round. The company was founded by former Myntra CEO Amar Nagaram. Their goal is to build a global fast fashion powerhouse based India, similar to China's Shein.",
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          "text": "Functional water brand Shine Water is now available at Walmart across the Southeast."
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          "text": "Clean skincare brand MARA Beauty launched at 252 Sephora stores in the U.S."
        },
        {
          "text": "Vegan & gluten-free cookie dough brand DEUX rolled out at 380 Sprouts locations."
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          "text": "Baby formula brand Bobbie announced a NYC delivery pilot with Uber Eats."
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          "text": "Terpene-infused tequila cocktail brand El Hempe partnered with Pemberton Distribution in Nevada."
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          "text": "Unilever is selling UK-based snack brand Graze for an undisclosed sum. The buyer is Katjes International, a German confectionery firm. For Unilever, the divestment enables them to focus on core food assets like Hellmann's and Knorr. For Katjes International, the acquisition helps the company diversify beyond its core confectionery business and tap into a more on-trend category (better-for-you snacking).",
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          "text": "Plant-based protein bar brand TRUBAR has been acquired by Turkish consumer goods firm ETİ Gıda for $201M CAD (around $140M USD). Founded in 2019 by Erica Groussman, TRUBAR retails at more than 15,000 doors across North America and sales are expected to exceed $100M in 2026. With brands like IQBAR and BUILT reaching maturity, I bet we'll see more bar deals in early '26.",
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          "text": "French Bloom, a leading non-alcoholic sparkling wine brand, purchased an estate in Limoux as the company vertically integrates. The estate includes 25 hectares of vineyard land and will be fully operational by September 2026. LVMH took a minority stake in French Bloom in 2024.",
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          "text": "Horizon Family Brands, a better-for-you dairy company, has acquired Maple Hill Creamery for an undisclosed sum. Maple Hill is a producer of 100% grass-fed organic dairy products. Horizon Family Brands was formed when Platinum Equity purchased Horizon Organic and Wallaby Organic from Danone in early 2024.",
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          "text": "Wellness brand HUM Nutrition is now available nationwide at Target."
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          "text": "Fly By Jing launched their Sichuan Chili Crisp product at Costco across the east coast."
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          "text": "Israeli baby formula brand Else Nutrition rolled out at Giant Food."
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          "text": "Hydration brand The Pickle Juice Company launched at Wegmans."
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          "text": "Aussie teeth whitening brand HiSmile is coming to America, will launch at Walmart."
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          "text": "Red Bull alum Liz Ahern is the new CMO at Chamberlain Coffee."
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          "text": "Fabletics has a new CMO, Ilona Aman."
        },
        {
          "text": "Lady Gaga's Haus Labs has a new VP of Product Development, Nicole Sokol."
        },
        {
          "text": "Eurazeo alum George Birman is now a Principal at PowerPlant Partners."
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    "slug": "week-cpg-wednesday-edition-5550",
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          "text": "Natural beverage brand Neuro purchased Bored Ape #8585 (an NFT) for over $1m. Not the news I expected at a time like this but it's not my money.",
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          "text": "Minimalist non-alcoholic beer brand Visitor launched at Target."
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          "text": "Cereal brand OffLimits partnered with Graduate Hotels."
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          "text": "Beef jerky stick brand Chomps launched at Target."
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          "text": "amika, a haircare brand recently acquired by Bansk Group, launched on Tmall and Xiaohongshu in China."
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          "text": "More M&A in Euro pet food space. Portugal's Barkyn acquire Barcelona-based Happets.",
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          "text": "Ole Smoky Distillery, a Tennessee-based producer of whiskey & moonshine, received investment from Patricof Co, an investment platform for athletes.",
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          "text": "Former Gymshark chairman Paul Richardson bought 50% of UK-based menswear brand Kalibre Clothing.",
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          "text": "Wellness tech leader Therabody closed on $165m. North Castle Partners led with Kevin Hart's Heartbeat Ventures and Rx3 Growth Partners (Aaron Rodgers) joining.",
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          "text": "Nestle India *might* be acquiring Yoga Bar, a healthy snack brand founded in 2015. Great-looking products, here's their website.",
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          "text": "Berlin-based Blue Farm, a producer of powdered oat milk products, raised 3m euros. Zintinus Capital led.",
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          "text": "Monos, a Canadian luggage brand, raised $30m in Series B funding. Venn Growth Partners led the round.",
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          "text": "Chocolate brand Mid-Day Squares rolled out at Target."
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          "text": "BYOMA, the new skincare brand from Future Beauty Labs, will launch at Ulta."
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        {
          "text": "Just Ice Tea from the Honest Tea co-founders launched nationwide at Whole Foods."
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          "text": "Melanin-rich skincare brand Bolden launched at 1,000+ Walmart stores."
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          "text": "Performance beverage brand TapouT will launch at select Target stores."
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          "text": "French plant-based bacon brand La Vie Foods (beautiful packaging) launched in the UK."
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          "text": "Indoor farming company Plenty will launch 4 produce SKUs at Bristol Farms in SoCal."
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          "text": "Tepache brand De La Calle went nationwide at Whole Foods."
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          "text": "Plant-based cheese company Misha's acquired Vertage, an innovative producer of dairy-free cheese products. The union will enable Misha's to produce a wider variety of products and access greater distribution capabilities via Vertage's partnership with Fresh Del Monte.",
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          "text": "Unilever continues to carve out and divest non-core food brands. In addition to selling Unox and Zwan late last year, Unilever just sold its retail pasta sauce range in Germany. The buyer is Italian food producer Casalasco Group which does over €630M in annual revenue. These divestment sprees usually coincide with buying sprees, so look out for Unilever to buy a few more food brands this year.",
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          "text": "Protein snack maker Legendary Foods is about to hit 100,000 doors and $180M in revenue. Prior to founding Legendary Foods, Ron Penna co-founded and sold Quest Nutrition for $1B. Twitter",
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          "text": "LOLIWARE, a San Francisco-based startup that's focused on replacing single-use plastics with seaweed-derived materials, raised $15.4m from L Catterton, Alumni Ventures Group, Sinclair and Rush, and Bryan Meehan.",
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          "text": "Scottish brewer Brewdog has formed a joint venture with Budweiser China to grow their distribution footprint in the country. In addition to distribution duties, Budweiser China will also produce Brewdog's products.",
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          "text": "Hindustan Unilever Limited (HUL) sold two Indian brands — Captain Cook and Annapurna — to Uma Global Foods.",
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          "text": "Simply Good Foods had a rough Q2 as net sales declined 9.4% year-over-year. Atkins remains their most troubled brand as retail takeaway dipped 23.4% in the period. Quest Nutrition and OWYN also experienced dips albeit only 2.4%, respectively. Interestingly, Quest Bar consumption was down 5% while Quest Salty Snack consumption rose 14%. Returning CEO Joe Scalzo remains bullish on a turnaround, even with Atkins.",
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          "text": "Per Bloomberg, Coca-Cola is pursuing Poppi, the better-for-you soda brand that we wrote about in Tuesday's newsletter. The CEO of Poppi, Chris Hall, quickly denied the story, but what else was he supposed to do? In the end, I reckon Keurig Dr Pepper wins the Poppi sweepstakes and here's why. Bloomberg",
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          "text": "DTC wine platform Full Glass Wine Co. acquired two more wine assets: Splash Wines and Scout & Cellar. Full Glass Wine Co. also owns Winc, Wine Insider, and Bright Cellars. The company expects to generate north of $120M in revenue this year. Business Wire",
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          "text": "One week after selling its yogurt division for $2.1B, General Mills CEO Jeff Harmening announced that the company is preparing for an acquisition spree. The cereal, snack, and pet food maker is on the lookout for bolt-on acquisitions and smaller-size assets. Even though they might be too big, Simply Good Foods could be an interesting target for General Mills. Food Navigator",
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          "text": "When Throne Sport Coffee launched earlier this year, we knew that Patrick Mahomes acted as its lead investor. Thanks to public filings, now we know that Throne Sport Coffee raised a total of $8M. In addition to Mahomes leading the round, a dozen other professional athletes and public figures also participated. Twitter",
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          "text": "The EVERY Company, a food tech startup that uses precision fermentation to produce various protein at industrial scale (or so it claims), raised $2M in funding from the Department of Defense. EVERY will use the $2M to explore US-based manufacturing. It's becoming slightly more common for CPG startups to raise funding from government institutions. Earlier this year, the U.S. Department of Agriculture awarded Little Sesame with a $2.2M grant to continue supporting organic chickpea farmers.",
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          "text": "Honey Mama's, an Oregon-based producer of refrigerated fudge bars, secured $4M in a funding round led by Bochi Investments. Honey Mama's is a force in the natural channel but now the company is focused on winning in conventional grocery and club. Christy Goldsby launched Honey Mama's at the Portland State Farmers Market in 2013. Bochi Investments, which is based in Lake Oswego, Oregon, is also an investor in Mid-Day Squares, Ancient Crunch, GNGR Labs, Ketone-IQ, and Purely Elizabeth.",
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          "text": "Cream Co. Meats, an Oakland-based butchery and distributor of grass-fed, regenerative meat products, raised $8M in Series A funding. Soilworks Natural Capital led the round while Builders Vision, Desert Bloom, and the Schmidt Family Foundation followed on. The capital will enable Cream Co. to expand its processing capacity and its regenerative sourcing network.",
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          "text": "Estée Lauder is in talks to potentially merge with Puig, the Spanish beauty firm that owns Byredo, Charlotte Tilbury, Dr. Barbara Sturm, Rabanne, and several other brands. Estée Lauder's share price is down nearly 75% over the past five years and merging with Puig — a savvy marketer with a better nose for deals — would benefit the stagnant beauty giant.",
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          "text": "Advent International is acquiring a majority stake in premium personal care brand Salt & Stone. Founded in 2017 by former professional skater Nima Jalali, Salt & Stone finished 2025 with $165M of revenue and grew double-digits across all channels. The exit is a big win for Humble Growth which backed Salt & Stone in August 2024.",
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          "text": "Italian spirits firm Branca International announced a strategic investment in ALTR, a Phoenix-based beverage tech startup. ALTR's Velvet Blade technology removes alcohol at a molecular level while preserving taste. Branca will leverage ALTR's technology to develop its next generation of beverage products.",
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          "text": "Beer Girl, a purveyor of low-ABV and gluten-reduced beers, secured a $125K investment from Fawn Weaver on Shark Tank. Beer Girl was founded in 2023 and its first beers entered distribution in 2024. Beer Girl is not to be mistaken with Hurray's Girl Beer which raised $5M a few weeks ago.",
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          "text": "Little Sesame expanded its leadership team with two key additions. First, Little Sesame added Harmless Harvest alum Alexandra O'Brien as Chief Marketing Officer. Second, the company added Good Culture co-founder & CEO Jesse Merrill to its Board of Directors. Big moves from Little Sesame.",
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          "text": "Influencer and growth guru Brez launched a functional candy brand called Trenchies on March 20th. Trenchies is a productivity-focused hard candy that contains caffeine, B12, L-Theanine, and L-Tyrosine.",
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          "text": "Edinburgh-based canned cocktail specialist Whitebox Cocktails has found its groove. In 2025, Whitebox saw revenue increase 100% year-over-year to over $5.4M.",
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          "text": "Applied Nutrition, a UK-based producer of sports nutrition products, plans to go public in London later this year. The Liverpool-based company reported £86M in sales and £26M in adjusted EBITDA last year. Applied Nutrition sales were up 42% YoY.",
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          "text": "New Belgium Brewing, a Colorado-based craft brewer and a subsidiary of Kirin, has sold San Francisco's Magnolia Brewing. The buyer is Kevin Kynoch who owns several neighborhood bars throughout San Francisco.",
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          "text": "ZBiotics, a producer of genetically engineered probiotics, raised $12M in Series A funding. The round was led by Spring Tide Capital with additional funding from Goat Rodeo Capital, Access Capital, and others. Their debut product was Pre-Alcohol, a probiotic shot that breaks down toxic byproducts of alcohol to mitigate hangovers. ZBiotics has doubled sales every year and reached profitability in 2023.",
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          "text": "Aerflo, a beverage hardware startup that makes an on-the-go carbonation device for sparkling water, raised $10M in funding. The round was co-led by Lerer Hippeau and Torch Capital. Co-founders Buzz Wiggins and John Thorp started working on Aerflo in 2020. It's actually a pretty interesting product.",
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          "text": "New School Foods, a producer of plant-based, whole-cut seafood alternatives, raised $6M in funding from IKEA Group, NewTree Capital, and others.",
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          "text": "Sodalis Group, a European beauty and personal care platform, has acquired HRB Brands which owns 20 skincare, haircare, and personal care brands. The seller is middle-market private equity firm Tengram Capital Partners. HRB owns brands like Alberto VO5, Zest, and Coast.",
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          "text": "Simulate, a plant-based meat company that raised $57M, has been acquired by Ahimsa Companies. Lately, Ahimsa has been scooping up alt-protein brands at a steep discount due to flagging consumer interest and venture dollars drying up. Per Axios, Ahimsa has two larger deals in the pipeline too. Beyond Meat? Impossible Foods?",
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          "text": "ILIA Beauty has named Paul Schiraldi, the former CEO of Murad, as its next CEO. Famille C acquired a majority stake in ILIA Beauty in early 2022. The outgoing CEO, Lynda Berkowitz, helped grow the brand from $2M to $200M in annual sales.",
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          "text": "Constellation Brands reported mixed results in Q2. The beer biz delivered mid-single digit net sales growth while the wine & spirits division posted a double-digit net sales decline. Very curious to see which brands Constellation divests and what they acquire over the next few quarters.",
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          "text": "J.M. Smucker has tapped Goldman Sachs to find a buyer for Voortman Bakery, a Canadian producer of cookies and wafers. Smucker acquired Voortman last year as part of its $5.6B deal for Hostess Brands. Voortman could fetch north of $350M in a sale.",
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          "text": "BranchOut Foods, a producer of gently dehydrated fruit & veggie products, raised $525K in equity funding and secured a $3.4M convertible note from Kaufman Kapital. BranchOut posted revenue of $2.8M in 2023.",
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          "text": "UK-based nutrition science startup Zoe scored $15M from Coefficient Capital to expand its presence in the U.S. The company provides microbiome testing kits and offers guidance and nutritional supplements to improve one's diet.",
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          "text": "Diageo had a pretty rough Fiscal 2024. Some interesting data points: Casamigos sales down 22%, Don Julio sales up 12%, Bulleit sales up 12%, and RTD cocktail sales surged 15%. Diageo's vodka portfolio — Ciroc, Ketel One, and Smirnoff — all dropped. Beer was a bright spot for Diageo with net sales increasing by 18%. Diageo stock hit a four-year low.",
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          "text": "Campari, on the other hand, had a pretty decent first half of 2024. The company reported solid net sales growth and Espolòn Tequila posted double digit growth. Their aperitivo brands — Campari & Aperol — also posted solid growth.",
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          "text": "Consumer PE firm Bansk Group is acquiring a majority stake in So Good So You, a Minnesota-based functional wellness shot brand. Founded in 2014 by Eric Hall and Rita Katona, So Good So You has grown more than 5x over the past four years and pulled in more than $100M in 2025. In addition to its cold-pressed wellness shots, So Good So You recently launched a clean energy drink line at Target. Prelude Growth Partners backed the brand in 2020 and will exit its position in the company.",
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          "text": "Tennessee Distilling Group (TDG) has acquired Waterford Distillery after the Irish whisky producer entered receivership in 2024. TDG will own the distillery and its intellectual property while Waterford's maturing inventory will be sold separately.",
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          "text": "Stellar Snacks, a Nevada-based manufacturer of better-for-you pretzels, secured a minority growth investment from Main Post Partners. Founded by mother-daughter duo Elisabeth & Gina Galvin, Stellar Snacks operates two manufacturing facilities and employs over 300 people. Their products retail at Costco, Target, Kroger, and Albertsons.",
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          "text": "Era VC announced an investment in nutritional bodycare brand Iota. Founded by Monique Meneses in 2023 and based in New York, Iota's bodycare range is formulated with superfood nutrients, vitamins, and minerals. The brand will debut at 860 Ulta Beauty doors on March 30th.",
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          "text": "Nopalera closed a $4M Series A round led by Morgan Stanley's Next Level Fund. Siddhi Capital, L'ATTITUDE Ventures, Sixty8 Capital, and several others also participated in the round. Sandra Velasquez launched the modern Mexican beauty and lifestyle brand in 2020. Nopalera is based in San Antonio and retails at Ulta Beauty, Credo Beauty, Mecca, and Amazon.",
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          "text": "BERO appointed Casamigos and LALO veteran Lauren Stubblefield as VP of National Accounts and Strategic Markets, On-Premise. Stubblefield's mandate is to drive on-prem growth and deepen the brand's presence among national restaurant groups, bar chains, and hospitality operators. BERO has prioritized the on-premise channel from the very beginning.",
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          "text": "Here's a list of challenger brands across the UK that hit £1M in retail sales value for the first time. Several familiar faces like Freja Foods, Mother Root, Tiba Tempeh, and Milliways made NIQ's Million Club.",
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          "text": "Italian coffee giant Lavazza is exploring a merger with Dallmayr, a German family-owned coffee company. In 2024, Lavazza generated revenue of €3.35B which was a year-over-year increase of 9.1%. Dallmayr did €1.2B in 2024. A deal would create a coffee giant with nearly €5B of revenue and would allow the company to better cope with rising coffee prices.",
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          "text": "Paine Schwartz Partners made a strategic investment in Chex Finer Foods, a Massachusetts-based distributor of clean label and better-for-you food products. Last November, Paine Schwartz acquired VMS brand Promix for an undislosed sum.",
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          "text": "According to a report from Axios, fragrance brand Phlur is looking for a buyer. The brand is owned by The Center, the Los Angeles-based beauty brand incubator that sold Naturium to e.l.f. Beauty for $355M in 2023.",
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          "text": "Wilde Irish Gin raised just under $400K in fresh equity funding. The Malibu-based spirits brand was co-founded by longtime friends Stuart Hall and Conor Quinn in 2021.",
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          "text": "Luxury watchmaker Rolex has purchased luxury watch retailer Bucherer for an undisclosed sum. Bucherer was founded in 1888 and operates more than 100 luxury watch stores across the globe. Bucherer is the world's largest luxury retailer in the world so other luxury watchmakers aren't thrilled. Bloomberg",
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          "text": "Private equity firm Roark Capital officially acquired Subway for $9.55B, beating out late bidders like Goldman Sachs. Roark Capital now owns Subway, Sonic, Arby's, Buffalo Wild Wings, and many others. Reuters",
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          "text": "Consumer private equity giant L Catterton is partnering with the founding family of Tod's to take the luxury footwear company private. The Della Valle family tried to take Tod's private last year but failed. Tod's delivered net sales of just over €1B in 2022, up from €883M in 2021. Reuters",
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          "text": "Prima, a premium player in the CBD skincare and wellness categories, was acquired by Sky Marketing Corporation for an undisclosed sum. Founded in 2015, Sky Marketing Corp is an Austin-based house of brands focused on hemp cannabinoid products.",
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          "text": "Asian-inspired sparkling water brand Sanzo just added Chrissy Teigen to its cap table. Founded by Sandro Roco in 2018, Sanzo now retails across the country at Walmart, Whole Foods Market, Spouts, Albertsons, and other chains. In addition to Chrissy Teigen, Sanzo's previous investors include CircleUp Growth Partners, Convivialité Ventures, Morrison Seger, and others. Instagram",
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          "text": "TRIP, a leading player in the relaxation beverage category, just closed a $40M round led by Coefficient Capital. A number of celebrities like Joe Jonas, Paul Wesley, Ashley Graham, and Alessandra Ambrosio also participated in the round. TRIP is now valued north of $300M as 2025 sales are expected to top $100M. The relaxation beverage space — a counterweight to the massive energy drink category — has been on a roll lately. Last month, Recess closed a $30M Series B round led by CAVU Consumer Partners. PR Newswire",
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          "text": "Falfurrias Management Partners, a middle-market private equity firm, acquired a stake in Snak King, a leading manufacturer of private label and branded snacks. Snak King owns a handful of brands like El Sabroso, The Whole Earth, and Granny Goose. Food Business News",
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          "text": "Jones Soda Co. is getting out of the cannabis beverage biz and will sell its cannabis-specific assets to MJ Reg, a privately held company, for $3M. MJ Reg will also license the Mary Jones brand from Jones Soda Co.",
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          "text": "Boyne Capital, a Miami-based private equity firm, acquired a stake in Blue Monkey Beverages. Founded in 2009 and based in Vancouver, Blue Monkey is manufacturer of sparkling tropical fruit juice beverages and coconut water products. Terms of the deal weren't disclosed.",
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          "text": "MNG Brands has acquired WellBeing Brewing Company, a Missouri-based producer of non-alcoholic beer. MNG Brands is the owner of CBD Kratom, an independent retailer with 50 locations across the U.S. MNG plans to leverage WellBeing's beverage expertise to produce THC-infused beverages.",
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          "text": "According to an SEC filing, probiotic supplement brand BIOHM secured $1.5M in equity funding from undisclosed investors. Founded in 2016 and based in Cleveland, BIOHM is available nationwide at Walmart.",
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          "text": "KoRo, a German purveyor of healthy food & beverage products, raised an undisclosed amount of funding from Kharis Capital, a Belgian private equity firm. KoRo previously raised €35M from Coefficient Capital and a number of other firms in November.",
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          "text": "Better-for-you soda brand Poppi continues to grow very fast. For the four weeks through February 8th, volume shot up 118%. Monster.",
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          "text": "According to Dan McCormick, creatine usage has grown 4x in the past 5 years.",
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          "text": "An interesting snapshot of Monster Beverage annual case volume from 2002 until 2024. Wild.",
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          "text": "Scottish spirits firm Loch Lomond Group is betting on American whiskey by acquiring New York Distilling Company (NYDC) for an undisclosed sum. NYDC owns a handful of brands including Jaywalk Heirloom Rye Whiskey, Dorothy Parker New York Gin, and Mister Katz's. For Loch Lomond Group, which focuses almost exclusively on Scotch whisky, the acquisition offers exposure to the desirable American whiskey category.",
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          "text": "French spirits firm Rémy Cointreau continues to take a beating. For the first nine months of the fiscal year, Rémy reported sales of €787M, down -17.8% on an organic basis. Rémy's biggest issue is declining cognac sales in the U.S. and APAC.",
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          "text": "Kristin & Eric Rogers reached an agreement to re-acquire cannabis beverage brand LEVIA from Ayr Wellness. The couple originally launched LEVIA in 2017 and sold it to Ayr Wellness in 2022. The company produces cannabis-infused seltzers and water-soluble drink drops.",
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          "text": "Diageo continues to dump non-strategic brands. The global spirits firm just sold Sheridan's Coffee Layered Liqueur for an undisclosed sum. The buyer is Portugal-based Casa Redondo who acquired Safari Liqueur from Diageo last summer.",
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          "text": "Some interesting data on adult non-alc beverage sales. Non-alc beer commands the largest slice of the pie with 83% of the market, while non-alc wine sits at 11%. All the NA subcategories are experiencing double-digit growth per NIQ Brandbank.",
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          "text": "Last year we learned that Molson Coors increased its stake in ZOA Energy, the clean energy drink brand founded by Dwayne 'The Rock' Johnson. Thanks to a 10-K filing, now we know that Molson Coors actually owns 40% of ZOA, and has an option to increase its stake to over 50% starting in September.",
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          "text": "Distill Ventures, a Diageo-backed investor and incubator of spirits brands, has backed two female-owned brands: Jackson McCrea Whiskey and UME Plum Liqueur. Distill has invested in a number of other spirits brands including CASA J Tequila, Lodestar Whiskey, and others.",
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          "text": "Sazerac — the owner of Buffalo Trace, Southern Comfort, Fireball, and many other spirits brands — is ditching in RNDC in select markets to work with regional distributors."
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          "text": "Italian eyewear manufacturer De Rigo purchased the eyewear division of Germany's Rodenstock. The license for Porsche Design Eyewear was included in the purchase.",
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          "text": "CBD skincare & wellness brand Prima acquired Prospect Farms, a large hemp farm and producer of CBD tinctures from Maine. Prima and Prospect Farms — which will now operate as Uplifter Brands — will launch a CBD pet health brand with Brooke Shields early next year. Prima sells some stunning products.",
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          "text": "Toast Ale, a London-based brewer that fights food waste by turning surplus bread into beer, raised around $2.4m from Heineken International, National Geographic Society, and former Unilever CEO Paul Polman.",
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          "text": "Prebiotic soda brand Poppi secured $25m in funding led by CAVU Consumer Partners. Thus far CAVU has led every round of funding for Poppi so they have anywhere from $30-40m tied up in one company. Seems like an awful lot. Perhaps it's just conviction but it's a little peculiar given that there are no other institutional investors on the cap table.",
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          "text": "PRIME Hydration, the beverage brand founded by Logan Paul & KSI, hit shelves at Circle K Canada."
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          "text": "Shanghai-based spirits company Peddlers Gin Co. launched at Spiritly in the UK & Ireland."
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          "text": "Brown-Forman has divested yet another brand. The Kentucky-based spirits giant agreed to sell Sonoma-Cutrer Vineyards to The Duckhorn Portfolio for $400M. Earlier this month, Brown-Forman sold Finlandia Vodka for $220M. The spirits firm is eager to focus on higher growth categories like tequila, rum, and whiskey.",
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          "text": "G FUEL, a gamer-focused energy drink brand, secured an 8-figure investment from Kingswood Capital Management and First Bev. In addition to the fundraise, G FUEL also announced that Bryan Crowley — the former CEO of ZenWTR and Soylent — was named CEO. First Bev has backed a number of category leading beverage brands including Essentia, Health-Ade, and Q Mixers.",
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          "text": "Star footballer Reece James has invested in Mighty Slice, a UK-based producer of high-protein desserts. Mighty Slice's cheesecake products contain 16 grams of protein and only 6 grams of sugar. Good-looking packaging, too.",
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          "text": "More fascinating energy drink data…Celsius volume up 124% over the four week period ending on November 4th, while C4 jumped 55.1% and Alani Nu increased by 59.2%.",
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          "text": "Unilever plans on accelerating its turnaround by selling a number of tertiary food brands. The consumer goods giant already sold a pasta sauce brand in January and will unload a lot more in the near future.",
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          "text": "Next Century Spirits (NCS) purchased Blue Chair Bay Rum, the premium rum brand that Kenny Chesney launched in 2013. Chesney will remain involved with the brand as he's now one of the largest shareholders in Next Century Spirits.",
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          "text": "KNS International acquired Birdies, a DTC women's footwear brand. Terms of the deal were not disclosed. KNS International is backed by Centre Partners and owns a number of apparel and footwear brands.",
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      "Seize Growth Opportunities with Wayflyer 📈"
    ]
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]
